The Experience Factory was launched with the animating idea that live events - our shared moments of elevated joy - are on the verge of a revolution. The rituals of concerts, theatre, and exhibitions have existed for generations, but the lines between performer and participant, artist and patron, are blurring. As the technologies of a new century erase the 'fourth wall', place and narrative have become increasingly dynamic. The only limit is our imagination.
Welcome to the Next Live.